Athleisure from Amazon Fashion India : Day 4 of the Amazon India Fashion Week closed with a bang of a Grand Finale, and the most apparent trend on the runway or off it was most definitely athleisure ! As someone put it, athleisure is the new casual, and Amazon Fashion has definitely aced in keeping it sporty. Our Day 4 look was styled primarily from the 600+ Adidas Originals product store on Amazon Fashion, do check it out.
Athleisure or activewear has been the lone star in a waning apparel industry, and to millennials, it is definitely the new casual wear. Reports in The Wall Street Journal describe the athleisure market as growing, displacing typical workwear styles, with a market size in 2014 as $35 billion, $270 billion in 2016, and was estimated to grow by 30% by the year 2020. Phew ! “Research has led to new fibres developed specifically for odour reduction, sweat-wicking, stretchability to conform to the body’s shape, breathability to allow air in and out, and protection from dirt. Some clothing designs permit selected parts of the clothing to allow more breathability while other parts can have greater tension, perhaps as a way to aid posture.”
For our Day 4 look, we opted for a black sleeveless cotton cutout dress with attached faux arms at the waist, which can be tied into a knot. The short dress was paired with a black long shrug, black baseball cap with pink DIY pompoms, a pair of knockout jazz earrings, round green sunglasses, a pink messenger bag and super wedge Stan Smiths. All from the gargantuan Amazon Fashion store ! If you ever get lost searching for style inspos, do try out the fantabulous Amazon Assistant on the website (pro tip ;P).
Outfit details :
Adidas Originals cotton cut out dress, Adidas Originals white leather Stan Smith wedge trainers, Zacharias black baseball skull cap, Diana Korr Women’s messenger bag, 2Day women cotton viscose long shrug, Younky round unisex green sunglasses, Shivan & Narresh Emerald Jazz Earring with Crystals from Swarovski Confluence.
All outfit items are available at the Amazon Fashion website. Hope you liked our series of outfit styling posts this Amazon India Fashion Week. We will be back soon, until then, #keepitfresh folks !