Club SP by Satyapaul Amazon Exclusive
Club SP by Satyapaul , an Amazon Exclusive : The first ever See now and Buy Now initiative by Satya Paul & Amazon Fashion, SATYA PAUL launched its first pret label ‘Club SP’ with a capsule line from Nida Mahmood at Amazon India Fashion Week AW 2017. The collection is available to buy immediately only on Amazon Fashion. We bring to you the launch details from the venue, where our dearest friend, the Queen of Quirk, Nida Mahmood, herself walked us through the fabulous collection 🙂
The collection for Club SP by Satyapaul , is an ode to the surreal world of a quirky mindscape for the free spirited and spontaneous. A creative girl’s imagination runs into crazy nooks and crannies, weaving colourful stories and spinning dramatic yarns. The collection is titled “Begum Butterfly” who is the desi drama queen of quirkistan. Begum Butterfly’s quirky mindscape floats from the blue room to the Indian flower bazaar where she revels in the beauty of Indian flowers and celebrates the quirks of Indian colours. The collection is a melange of vintage and bright colours, indigo blue and some classic blacks and whites. The prints are inspired by a mix of floral elements. Indian flowers in sepia washed colour palette to some bright happy hues. Fabrics used are a variety of blended fabrics like butter moss, moss crepe, textured moss, snake moss, bauble georgette, laser cut georgette, poly voil etc. The collection celebrates the beauty of Indian flowers in a stylised fashion.
For the launch of Club SP by Satyapaul , we requested two of our friends from the blogger community to showcase two outfits, from a collection that offers 100 distinct styles with 20 ensembles from the designer Nida Mahmood. The ready-to-wear line offers choice of wearing the styles in multiple ways in colours that are lush and soft mixed with bright hues. Here is fashion blogger Karishma Kambo from Martini on Heels , and fashion blogger Monalisha Mahapatra from The Greyhalfway , showcasing a belted tunic top (Karishma) and an A-line Midi (Monalisha) as ambassadors for Club SP by Satyapaul.
Commenting on the launch of Club SP by Satyapaul, Arun Sirdeshmukh, Head, Amazon Fashion, added on the exclusive launch, “We are excited to be the preferred choice of partner for Genesis Colors and Satya Paul to simultaneously launch Club SP label on Amazon Fashion exclusively. There’s an increasing shift towards consumers wanting to buy latest fashion instantly and that too from the comfort of their home. This is where Amazon Fashion plays a significant role and we are glad to have plugged this gap for our customers by offering ‘Fresh New Looks’ every time they visit our store. We will continue to work hard to offer the widest possible selection of top fashion brands and designers to offer a superior customer shopping experience for fashion”.
Look forward to more fashion styles from Amazon Fashion on our blog here folks, go check the latest Spring must haves and yes, like Amazon says, #keepitfresh !!