Cristiano Ronaldo launches CR7 Footwear line
On Monday 2nd March Cristiano Ronaldo, Portuguese superstar footballer, officially launches his CR7 Footwear collection globally … But surprisingly, the Real Madrid forward has a reported 9 million Euro contract with Nike and they have responded negatively to Ronaldo’s new footwear line and has issued an ultimatum : Drop your footwear range or lose your contract with Nike !! … It will be interesting to see The World Player of the Year’s reaction to this, but as of now, he and his team doesn’t seem too bothered because they just put up the CR7 Footwear Teaser Campaign on You Tube just an hour ago as we write !!
Ronaldo says, “Launching my own smart footwear collection is a dream come true. I’m very proud that our CR7 Footwear collection uses only the finest locally sourced materials with designs hand-crafted in Portugal by a team of truly talented craftsmen. It was amazing to see the level of detail and dedication that goes into each and every pair made and to be part of the entire process, from our first ideas to now releasing the final product. My feet are my working tool, therefore I only wear the best. I want to share that opportunity with others, I want them to shine in my shoes!”
CR7 Footwear delivers an extensive range of styles and features Cristiano Ronaldo’s love of premium quality, superior craftsmanship and modern yet classic style at the heart of the brand. Hand-crafted in Portugal by highly experienced footwear artisans, each CR7 Footwear piece enables the style-conscious to truly step into CR7’s shoes.
Cristiano Ronaldo has worked with footwear experts Portugal Footwear, who have over 40 years’ experience in creating premium quality footwear products, to bring his vision to life and create a collection delivering a variety of designs which are unified by a superior fit and sophisticated style. The CR7 Footwear collection is executed in premium leather and the finest superior quality Portuguese materials.
The collection is divided into Luxury, Premium and Basic collections for both men and boys with varied and unique styles including colored desert boots, trendy loafers, hand-sewn moccasins, urban oxford shoes, real blake stitched classic derby shoes and authentic Goodyear welted styles.
Saraiva Gonçalves, of Portugal Footwear says, “Ronaldo is a true icon on and off the pitch, both in Portugal and around the world. We are delighted to partner with him to launch this remarkable brand which fuses style with quality and features Ronaldo’s magic touch. It was a real pleasure to see Ronaldo’s passion and commitment during the design and development process and we are thrilled to finally reveal the collection to the world.
The CR7 Footwear collection by Cristiano Ronaldo is available at carefully selected retailers, e-tailers and atwww.cr7footwear.com.
Cristiano Ronaldo Q&A
Q. Tell us why you decided to develop your fashion line to include smart footwear?
A. I really enjoyed launching my CR7 Underwear and Shirts ranges, and we’ve had a really great response, so for me extending the brand into formal footwear was very natural. I spend a lot of time in football boots for work and having great footwear is very important to me, both on and off the pitch, so I wanted to create something that is smart, is amazing quality, that looks good and that other people can share.
Q. Tell us about the brand
A. It is a collection of smart shoes which are made from premium quality materials that have a great fit and a stylish look. I really love great quality shoes and the opportunity to create my own high end collection was really exciting to me.
Q. What made you partner with Portugal Footwear?
A. Portugal Footwear’s reputation for quality craftsmanship and the fact that they only use the best Portuguese materials was very important to me. We share the same belief that quality is key and I really respect their commitment and dedication to producing the best and most sophisticated products.
Q. What is the similarity between CR7 Footwear and your Underwear and Shirts collections?
A. All of my CR7 ranges are based on the same principle – classic, timeless styles that have an understated yet premium look. My CR7 Footwear range includes a variety of really wearable smart styles. I believe that footwear can completely change an outfit and gives the finishing touch to a look so I’ve made sure the collection includes different options for different occasions, but all very refined.
Q. How involved were you in the design process?
A. Very involved, I wanted to make sure every shoe was something that I loved and would be proud to wear. I worked really hard on this collection to make sure that the range is both stylish and versatile. We’ve used some of my favourite colours and have paid a lot of attention to small detail in the shoes. I really like the process and it’s been great working together with the team.
Q. Did you collaborate with people to create the collection?
A. Of course, the team at Portugal Footwear, many friends, designers and people in the industry have given me advice and worked with me on my projects. This is my third fashion venture so I feel like my knowledge is growing but of course I am always I’m still learning.
Q. What materials are the shoes created with and why?
A. We only used the best fabrics and materials as we wanted the shoes to be durable as well as stylish. We wanted them to have comfort, quality and a great look and really to be the best. The craftsmanship in these shoes is so important, we only work with the best and most experienced artisans- real experts in shoe making- so that we are making something that is easy to wear and also a great investment.
Q. Is there anything that you learnt about the footwear making process that particularly interested you?
A. Many things. For example, it takes over 20 different materials to make each pair of shoes- the process is far more detailed that I imagined. We only use leather for our shoes and they are painted by hand, so it is impossible to find two pairs that are the same, making them truly exclusive. Our docksiders and driving shoes are handsewn too- we make sure that the crafting process on all of our pieces is truly bespoke with amazing attention to detail and it was so interesting to be a part of creating something truly special.
Q. What’s your favourite formal shoe from the collection?
A. Of course I really like all of the collection, so it’s difficult to pick a favourite! I think there’s a shoe in the range for every formal occasion to compliment every man. I’d say my favourite if I have to choose is the jazz dressy oxford brogue as it’s very easy to wear. But then I love them all, they all have pride of place in my wardrobe!
Q. Do you have any styling tips of how to wear the shoes?
A. The great thing about the CR7 Footwear collection is that there are lots of designs so they can suit lots of different smart looks. I wear the luxury styles, like the Oxford Brogue, with tailored trousers and a well fitted CR7 shirt. I love using colour and like designs that are vibrant so I’ve incorporated this into the Footwear range, especially with some navy and red designs. These styles are perfect for Spring and Summer so I’m excited that the range is finally out so I can start wearing them, and so other people can enjoy wearing them too!
Love, Aanchal and Dimpy, Namaste.